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James Veenhoff

House of Denim
Amsterdam

Jamesveenhoffportrait-byRVDAJames Veenhoff is the Lead Strategist at Fronteer Strategy, a  strategy firm from Amsterdam. He is also an Initiator of the House of Denim foundation.

Abstract

The House of Denim as the result of the growth of Amsterdam as a hub/cluster for the world wide denim industry

James Veenhoff will talk about Amsterdam's Denim City - how it came about, and where it is going. In the late 1990's two fundamental things happened: G-Star became independent and Pepe moved to Amsterdam from London. This kick-started the development of a Denim Ecosystem of bigger and smaller brands, the House of Denim, Denim City and more projects up ahead.