Regina Lee Blaszczyk

Project Leader for The Enterprise of Culture
School of History, University of Leeds

Professor Regina Lee Blaszczyk is the Project Leader for the European Union funded research project The Enterprise of Culture. She joined the School of History, University of Leeds, as Leadership Chair in the History of Business and Society in 2013. Blaszczyk is also associate editor for the Journal of Design History and has published eight books and numerous articles on the history of design, innovation, and consumer culture. One of her recent books, The Color Revolution (MIT Press, 2012), examines the little-known history of the creative profession known as colour forecasting.

Abstract

The Enterprise of Culture: a new look at the European fashion industry

Whose fashion matters? Over the past three decades, fashion studies has emerged as a vibrant field with an emphasis on theoretical and cultural themes.  What's missing from the field of fashion studies is the perspective of business history and management studies.  This presentation explains how The Enterprise of Culture project is pioneering new research on fashion as a business with reference to topics such as entrepreneurship, innovation, intellectual property, and branding.