Programme
9.30 to 10.00am
Registration and refreshments
10.00am
Opening session
Introduction to the conference
Andrew MacLaren (Heriot-Watt University)
Entrepreneurship and fashion: past and present
Professor Regina Lee Blaszczyk (University of Leeds & The Enterprise of Culture)
10.30am
Part one: Presentations on research on fashion and entrepreneurship
Searching for ‘The Real McCoy’ in Scottish indigenous textiles
Dr Shiona Chillas (University of St Andrews & The Enterprise of Culture)
Stereotyping culture: how our personal style dictates social perception
Amy Johnson (winner of the undergraduate competition)
12.00
Lunch
1.00pm
Part two: Presentations from academics and curators on fashion and entrepreneurship, followed by question and answer
A good fit? The collaboration between fashion designer Hardy Amies and Leeds multiple tailors Hepworths, 1960-1980
Danielle Sprecher (University of Leeds)
The application of gestural interactivity technology to small and medium sized online fashion retailers
Dr Patsy Perry (University of Manchester)
‘Collecting the New': employing the methodologies of fashion forecasting to enhance the entrepreneurial strategies of museums
Cher Potter (V&A London)
From Fibre to Fabric: can the industrial entrepreneurs of the past inspire new enterprising designers?
Sharon Bainbridge (Leeds College of Art)
3.00pm
Coffee break
3.30pm
Part three: Round table discussion between academia and industry on the subject of entrepreneurship in fashion
Chaired by:
Ingrid Giertz-Mårtenson (Centre for Business History Stockholm & The Enterprise of Culture)
Industry panel:
Tom Hendren (CEO, Array Marketing)
Colin Temple (Managing Director, Schuh)
Anna Freemantle (Director, Edinburgh International Fashion Festival)
Professor Laura Galloway (School of Management and Languages, Heriot-Watt University)
Professor Alan McKinlay (Newcastle University & The Enterprise of Culture)
The panel will discuss issues around themes such as:
Does fashion need good designers or good entrepreneurs?
Are there unique barriers to entrepreneurial behaviour in the context of the fashion industry?
What is the creative process of entrepreneurship?
Is entrepreneurship in fashion born or made?
5.00pm to 6.00pm
Drinks reception
The event is free (and includes lunch/refreshments) but booking is essential.
Please note this programme is subject to change.