Programme
12.30pm
Registration
1.00pm to 3.00pm
Welcome
Alexander Husebye, CEO, Centre for Business History Stockholm
History on the High Street
Regina Lee Blaszczyk, Professor, Leadership Chair in the History of Business and Society, School of History, University of Leeds and Project Leader for The Enterprise of Culture
The Swedish Fashion Industry in the 20th Century
Ulrika Berglund, PhD Student, Centre for Fashion Studies, Stockholm University and Carina Gråbacke, Associate Professor in Economic History, Centre for Consumer Science, Gothenburg University
A Consumer Culture Perspective on Fashion as Taste Regimes
Jakob Östberg, Professor, Stockholm Business School, Stockholm University
Coffee break/refreshments
3.20pm to 5.00pm
'It's not what you do but how you do it'
Jörgen Andersson, 25 years at H&M, currently Global Marketing Director at the Japanese fashion retailer Uniqlo
The Shift in Fashion Communication
Lena Patriksson Keller, founder of Patriksson Communications and Chairman of ASFB, the Association of Swedish Fashion Brands
Why History Marketing
Alexander Husebye, CEO, Centre for Business History Stockholm
Discussion and Questions
Led by Ingrid-Giertz-Mårtenson, CEO, Swedish Vision and Senior Advisor at the Centre for Business History
5.00pm
Close