Programme
Please note this programme is subject to change
10.00 to 10.30am
Registration and refreshments
10.30am
Opening session
Welcome to the conference
Sonnet Stanfill (V&A)
Introduction to the Enterprise of Culture
Regina Lee Blaszczyk (School of History, University of Leeds)
10.50am
Session one
Haute couture goes global: Networks, markets and challenges in the post-war era
Véronique Pouillard (Department of Archaeology, Conservation and History, University of Oslo)
LVMH: Storytelling and organizing creativity in luxury and fashion
Ben Wubs (School of History, Culture and Communication, Erasmus University Rotterdam
Janet Reger 1967-1983: Creating and marketing a luxury lingerie brand
Edwina Ehrman (Curator of Undressed: A Brief History of Underwear, V&A)
12.10
Session two: Spotlight on projects and partners
Outlaws in fashion business: Hells Angels vs Alexander McQueen
Tereza Kuldova (Department of Archaeology, Conservation and History, University of Oslo)
Synthetic fibres and the everyday wardrobe
Elaine Evans (Yorkshire Fashion Archive, University of Leeds)
12.30pm
Lunch
1.20pm
Session three: Roundtable discussion
Chaired by Lou Stoppard, Fashion Journalist
Guests: Simon Chilvers, Rosanna Falconer and Mandi Lennard
2.15pm
Session four
Anonymous tastemakers: American department store buyers and Italian fashion
Sonnet Stanfill (Acting Senior Curator of 20th century and contemporary fashion, V&A)
Moon: From Yorkshire mill to global brand
Regina Lee Blaszczyk (School of History, University of Leeds)
3.15pm
Coffee break
3.45pm
Session five
Mary Quant, Biba and the lifestyle brand
Andrew MacLaren (Heriot Watt University on behalf of the research teams at Newcastle University Business School and Heriot-Watt University)
Secrets behind the core values of H&M
Ingrid Giertz-Mårtenson (Centre for Business History, Stockholm)
Making heritage fashion: Scottish tartan and tweed
Shiona Chillas, Melinda Grewar and Barbara Townley (School of Management, University of St Andrews)
5.05pm
Closing remarks
5.15pm
End