Programme
8.45 to 9.15am
Welcome coffee and tea
9.15 to 9.25am
Opening of the conference
Mr P.F.M. van der Meer Mohr, Chair, Board of the Erasmus University, Rotterdam
9.25 to 9.35am
Introduction to the conference theme
Dr Ben Wubs and Dr Thierry Maillet, Erasmus University, Rotterdam and The Enterprise of Culture
Session 1: Was fashion prediction born in NY during the interwar period?
9.35 to 10.00am
Diversity vs. Distinction: fashion prediction for the American mass market
Prof Regina Lee Blaszczyk, Chair in the History of Business and Society, School of History, University of Leeds and Project leader for The Enterprise of Culture
10.00 to 10.20am
Creation, prediction and the question of intellectual property rights in the Paris-New York fashion networks (1930s-1950s)
Dr Véronique Pouillard-Maliks, Department of Archaeology, Conservation and History, University of Oslo and Principal Investigator, The Enterprise of Culture
10.20am to 10.35am
Questions and discussion
10.35 to 10.50am
Coffee and tea break
Session 2: How did fashion prediction worked for the fashion industry after WWII?
10.50 to 11.10am
A vision of forecasts
Nelly Rodi, Founder of NR Agency, Paris
11.10 to 11.30am
The role of trade fairs in the shaping of fashion trends
Prof Dr Francesca Golfetto, Università Bocconi, Milano and Dr Diego Rinallo, Kedge Business School, Marseille
11.30 to 11.50am
The evolution of INTERSTOFF International trend table from 1990 to today
Ornella Bigami, Elementi Moda, Milano
11.50am to 12.05pm
Questions and discussion
12.05 to 1.00pm
Lunch
Session 3: Can fashion prediction benefit from an historical approach?
1.00 to 1.20pm
The role of museums in fashion prediction: the Europeana Fashion Project
Ninke Bloemberg, Fashion Curator, Centraal Museum, Utrecht
1.20 to 1.40am
Fashion’s future via fashion’s history: touching on the Tobé Fashion Report and introducing FIT Library’s Special Collections and Archives
Karen Trivette Cannell Ma, Fashion Institute of Technology (FIT), New York
1.40 to 1.55am
Questions and discussions
Session 4: What is the role of fashion prediction in the Dutch fashion scene?
2.00 to 2.20pm
The House of Denim as the result of the growth of Amsterdam as a hub/cluster for the worldwide denim industry
Mariette Hoitink, Director, HTNK, Amsterdam
2.20 to 2.30pm
Questions and discussion
Session 5: Is fashion prediction required or would it be a western invention?
2.30 to 2.50pm
Vlisco’s success in West Africa beyond prediction
Roger Gerards, Creative Director at Vlisco Netherlands B.V.
2.50pm to 3.10pm
Uniqlo’s alternative approach to global fast fashion: an emphasis on quality instead of trend prediction
Tets Kimura Ma., Flinders University, Adelaide, Australia
3.10 to 3.20pm
Questions and discussions
3.20 to 3.35pm
Coffee and tea break
Session 6: The future of fashion prediction
3.35 to 3.55pm
Globalisation and the fashion industries: hard facts and soft power
Prof Dr Dominique Jacomet, IFM, Paris
3.55 to 4.15pm
WGSN: an on-line model for fashion prediction 1997-2014 (on-going)
Cher Potter, V&A, London
4.15 to 4.50pm
Round-table on the future of fashion prediction
Chair: Ingrid Giertz-Mårtenson, Ma. (CEO Swedish Vision AB and Senior Advisor, Centre for Business History Stockholm)
Panel: Nelly Rodi, NR Agency, Paris; Mariette Hoitink, HTNK, Amsterdam; Dr Dominique Jacomet, IFM, Paris; Cher Potter, V&A, London; Ornella Bignami, Elementi Moda, Milano
4.50 to 5.00pm
Concluding remarks
Dr Ben Wubs and Dr Thierry Maillet
5.00 to 6.00pm
Drinks reception
Download the full programme here
Programme correct as of 6 October 2014